PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including web browser information, IP address, time zone information and some of the cookies installed on your device. As you navigate the site, we also collect information about the individual web pages or products you view, the websites or search terms that brought you to the site, and information about how you interact with the site. We refer to this automatically collected information as "Device Information".
We collect device information using the following technologies:
- "Cookies" are data files stored on a device or computer, often containing an anonymous unique identifier. More information about cookies and how to disable cookies can be found at http://www.allaboutcookies.org.
- "Log files" log actions on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages and date/time stamp.
- "Web beacons", "tags" and "pixels" are electronic files used to collect information about how you navigate the website.
We also collect certain information about you when you buy or attempt to buy something on the Site. This includes name, billing address, shipping address, payment information (including credit card numbers [[INSERT OTHER ALLOWED PAYMENT METHODS]]), email address, and phone number. We refer to this information as "Order Information".
HOW DO WE USE YOUR PERSONAL DATA?
We typically use the Order Information we collect to fulfill orders we receive through the Site (including, but not limited to, processing your payment information, arranging for shipment, and sending you invoices and/or order confirmations).
We also use this ordering information to:
Communicate with you;
Screening our orders for potential risk or fraud and
Provide you with information or advertising related to our products or services, provided this is consistent with your privacy preferences.
We use the device information we collect to check for potential risks and fraud (in particular your IP address) and generally to improve and optimize our website (e.g. by analyzing how our customers navigate and interact with the website and to measure success our marketing and advertising campaigns).
We share your personal information with third parties who assist us in using your personal information as described above. For example, we use Shopify to power our online store. For more information about how Shopify uses your personal information, visit: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website. Further information on the use of your personal data by Google can be found here: https://policies.google.com/privacy?hl=de. You can disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we think may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted ads here:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you may opt out of some of these services through the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not change our website's data collection and use practices when we receive a "Do Not Track" signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, please contact us using the details below.
In addition, if you are a European resident, please note that we process your information in order to perform contracts with you (e.g. when you place an order through the Website) or to pursue our legitimate business interests set out above. Additionally, please note that your information will be transferred outside of Europe, including Canada and the United States.
If you place an order through the Site, we will retain your order information for our records unless you ask us to erase that information.
If you need more information about our privacy practices, have questions or want to make a complaint, please contact us by email at firstname.lastname@example.org or by post at the address below:
Lifelen 1, Schwarzenberg LU, 6103, Switzerland